Speculative design project via Central Saint Martins for NikeLab, a place to showcase how Nike interacts and collaborates with other innovators as part of its larger journey of exploration. Offering expanded access to Nike’s most anticipated and surprising products; NikeLab broadens the experience to global communities through the digital space.


The speculative design project was focused on creating a community that encourages people to share their goals and support each other in achieving them. To facilitate these interactions, the design concepts include interactive smart boards in Nikelab where people can write down their goals in the blank space under “Just Do” and an mobile application where people with similar goals can connect and meet up to work on the goal together.




Social Innovation, Speculative Design