What is your brand's goal? What other projects have you worked on?
What is the problem that needs solving? Who is the target audience?
Main Project Goals
What are your main objectives with the project?
Who are your competitors? What difference would you like there to be? Are there any strengths, weaknesses, opportunities and threats?
Is it serious, fun, functional or silly? Is it to inspire, educate, enable or inform?
A proof of concept? An application prototype? Insights into a problem? Are there any specifics that we need to know?
Proposed Deadline & Deadline Notes
What's your proposed deadline? It could be a specific date or a period that you would like to complete the project by.
What's your budget for this project?